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Nonverbal

There is eye tracking, neuro research, and analysis of purchasing behavior in stores!

Let me introduce "non-verbal" communication. "Eye tracking" uses devices that can track the location and movement of gaze, recording it. This research explores the background and psychology of subjects' behaviors that cannot be recalled through surveys alone. Additionally, it measures physical responses such as brain waves and gaze, quantifying changes that occur unconsciously. There is a study called "neuro research" that utilizes insights from neuroscience in marketing. 【Non-verbal】 ■ Eye Tracking ■ Neuro Research ■ In-store Purchase Behavior Analysis - Konica Minolta "Go Insight" *For more details, please download the PDF or feel free to contact us.